AI Personalization Engine for E-commerce Platform

The Challenge

The e-commerce brand had a 2.1% conversion rate and high cart abandonment. Generic product recommendations and one-size-fits-all marketing were not resonating with diverse customer segments.

The Solution

We built a multi-model AI personalization engine that provides individualized product recommendations, dynamic pricing suggestions, and personalized email content. The system uses collaborative filtering, deep learning, and GPT-4 to generate personalized product descriptions and marketing copy.

Technology Stack